Adwords 101 Beginner’s Courses

  • Beginners-Training

Adwords 101 Beginner’s Courses

$499.00 $399.00

Our Google AdWords seminars consist of two days of training based on level: a “ 101″ course for beginners, and a “202″ course for more intermediate material.

SKU: g101. Category: .

Product Description

Google AdWords 101

Intro to AdWords

This beginner session explains what Paid Search is, why it should be used, the difference between the Search Network and the Display Network, and other beginner questions.

AdWords Structure and Creating your Setup

Believe it or not, the basic setup will profoundly affect your costs and conversions. Learn what it takes to organize different ad groups based on keywords, AdGroups, and campaigns in order to keep the costs down and the conversions up.

How to Choose your Keywords

In this session, you will learn how to use software tools to bid on the right keywords for your business. You’ll also understand how to weigh that against price per click (maybe it’s a great keyword, but can you afford it? If not, what can you afford.)

How to Write a Great Ad

You only get a small amount of space in each ad, so use it well. Should you include a phone number? Your prices? Knowing what kind of copy to include in your ad will help increase the effectiveness of your ads. We’ll also talk about extremely easy ways to test ads.

Landing Page Strategy

AdWords is about more than keywords and ads — the page your customer lands on will largely determine whether you get the sale or lead. And, the better your landing page matches your ad/keyword, the higher your quality score will be, the lower your cost will go, and finally, the higher your ad will place on the place.

Understanding Match Type and Quality Score

Choosing the right match type will often improve your placement and decrease your cost, too. Learn about Broad, Phrase, Exact and Negative match types.

Basic AdWords Reporting

Reporting on the successes of your campaigns matters to you (and probably, to your boss) so that you can understand if your AdWords spend is cost effective. We’ll show you a few different AdWords reports that will help you fine-tune your Campaigns, AdGroups, ads and keywords.

AdWords 101 Curriculum

A how-to session designed to introduce (or refresh) advertisers to AdWords and begin the process of optimization. Ideal for novice – intermediate advertisers.

Morning Session Afternoon Session
Introduction to AdWords

  • Introduction to pay-per-click advertising
  • Introduction to AdWords
    • Benefits
    • Features
    • Basic terminology
    • Search Partners & Google Display Network
    • How the AdWords auction works

Creating and Managing Your AdWords Account

  • How to create an account
  • Proper account structure
  • Organizing accounts for success

AdWords User Interface Tour

  • Introduction to the new interface
  • Customizing campaign settings
  • Understanding your statistics
  • Eliminating “junk” traffic
  • Setting up remarketing
  • New features overview
  • Creating a campaign, step-by-step

Developing Quality Keyword Lists

  • How to develop a keyword list
  • Understanding match types
  • How to use negative keywords to save money
  • Using the Google Keyword Tool

Writing Great Ads

  • Ad specifications, editorial guidelines
  • Developing ad variations
  • How to run a split test
  • Ad writing workshop

Ad Formats, Bells & Whistles

  • Image and Flash ads
  • Video ads
  • Image Search ads
  • Local extensions
  • Display Ad Builder
  • Mobile ads

Tracking Performance

  • Conversion Tracking
  • Intro to Google Analytics

Optimization Strategies

  • How to increase conversions
  • How to increase traffic
  • How to improve Quality Score


Take-Aways, To-Dos, and Resources                     

Q&A Session



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